Inbound Marketing
Targeted Marketing
This means you don't waste your time and resources marketing to individuals who will never be a potential customer.
Permission Based
By using calls to action and sending out form to these respondents it means they are voluntarily giving you information to market to them.
Return On Investment
It’s much more cost effective and efficient.
This means you don't waste your time and resources marketing to individuals who will never be a potential customer.
Permission Based
By using calls to action and sending out form to these respondents it means they are voluntarily giving you information to market to them.
Return On Investment
It’s much more cost effective and efficient.
It all starts with ATTRACTING strangers through blogging, social media awareness and creating all your content in such a way that it uses Keywords that better help attract customers through search engines like Google and Bing. This takes the target from being a stranger and making them a visitor.
This opens the process up to the next step. CLOSE. Probably the most important step in the selling process is closing the sale. Ascend 356 is committed to helping you close the sale. There are multiple different resources we will be able to provide you to help with this. The CRM is the customer relation management. This allows you to have all relevant customer information at your finger tips. with this information you will be able to much better relate and communicate in the sales process and close the customer. Another tactic is we send informative emails that are relevant to your customer that helps build up a sense of trust between the customer and company which will encourage them into closing a sale with you!
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The next step is CONVERTING them into Leads. Ascend 356 with help you do this by giving the visitors many opportunities to interact with your company by using calls to action. These calls to action give a strong indication the customer is interested and is requesting more information. By clicking these calls to action they are will be given the option to give their email addresses and any other appropriate information. AND BAM! There is a qualified lead!
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After Ascend has helped you close the sale we are all about helping you DELIGHT that customer. By delighting them our objective is to make you look even better than we've already made you look. This could result in consequences such as repeat customers and even company promoters. How do we Delight? We start using smart calls to action which can be used to make new offers based on where they are at now with the company. We will also be using social monitoring to be able to respond to customer complaints and provide new relevant content and information that would be useful to the customer.
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Why Inbound Marketing?
-Its targeted marketing: This means you don't waste your time and resources marketing to individuals who will never be a potential customer.
-Permission based marketing: By using calls to action and sending out form to these respondents it means they are voluntarily giving you information to market to them.
-It’s much more cost effective and efficient
-Its targeted marketing: This means you don't waste your time and resources marketing to individuals who will never be a potential customer.
-Permission based marketing: By using calls to action and sending out form to these respondents it means they are voluntarily giving you information to market to them.
-It’s much more cost effective and efficient
Statistics
SEO
-61% of global Internet users research products online. -70% of the links search users click on are organic, not paid. -60% of all organic clicks go to the top three organic search results. -75% of users never scroll past the first page of search results. social Media
-42% of marketers say Facebook is critical or important to their business. -84% of B2B marketers use social media in some form. -Social media has a 100% higher lead-to-close rate than outbound marketing. -Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. |
Blogging
-81% of marketers rated their blog as useful or better. -46% of people read blogs more than once a day. -Nearly 40% of US companies use blogs for marketing purposes. E-mail marketing
-80.8% of users report reading email on mobile devices -Secrets is the most clicked lead nurturing subject line word -88% prefer to receive HTML emails vs. 12% who prefer plain text from companies -65% prefer emails that contain mostly images vs. 35% who prefer mostly text |